Exclusive and rare Platinum jewellery for men.

• Platinum the naturally pure white metal is becoming the ultimate choice for jewellery for men.
  
• From ancient tumes the maharajas of India and the royalties all over the world have used the precious metal platinum for their jewellery and this practice was followed down their generations.
• But why platinum? The reason is it is rare and precious. Further men indulge less in jewellery and hence need to be a class apart. The precious metal platinum is denser, heavier and stronger metal. So it feels substantial to the wearer as compared to other metals.
• Platinum is 30 times rarer than gold. It is this rarity which makes it exclusive and distinct. 
• There exists a vide variety of platinum jewellery to choose from for men like rings, bracelets, chains, cufflinks and pendants.
• In today's fast world the question that arises is whether platinum jewellery require any special care and attention. The platinum jewellery also gets scratched like any other metal but it does not effect its volume. Further the platimum jewellery is crafted in such a way that it lasts life long. Platinum jewellery is also a good investment option.
• Platinum is a natural white metal and remains white from ore to the level of crafting of jewellery. Its whiteness does not fade with time.
• The platinum jewellery in India is 95% pure where as the 8k gold is just 75% pure. Further platinum jewellery is hypoallergenic meaning compatible with any type of skin.
• All authentic Platinum jewellery comes with a quality assurance card and the purity hallmark 'Pt 950' marked within the piece. This also serves as an assurance of the buy back programme.
• Platinum is preferable not only for its rarity and purity but also for its innate value. There has never been a better time to buy this rare piece. So, what are you waiting for?
  

The power of Gold.

• Gold is mankind's highest valuable asset. Its luster makes it a favorite metal for crafting jewellery. Its high demand is due to its scarcity. It is estimated that all the gold mines throughout the world is only about 1,20,000MT, which can be transported by a single oil tanker. The value of this cargo would be around $1.5trillion.
• Africa was home to ancient gold. The early mines were located in Ethiopia , from where the Egyptians obtained their supplies . It was gold that lured conquerors to the New World where the Incas referred to the precious metal as tears of the sun; it enticed traders to , India who came in quest of the legendary wealth of the region. In both these geographically distanced ancient cultures, gold served as an entry to omnipotence.
• In India, gold was associated with power, wealth, religion and health. The metal was a symbol of the goddess Lakshmi and denoted prosperity. Gold plays an important role in each of the sacraments that mark a stage in an individual's journey through life, where it serves the purpose of protection against negative influences, attraction of good and deflection of evils. Gold welcomes a new-born into the world and transports the departed soul to the life hereafter.
• According to Indian mythology, all creation ensued from Hiranyagarbha or the Golden Womb. Gold was equivalent to prana or the vital breath and therefore synonymous with life.Endowed with the properties of tejas or energy,varchas or brilliance and satyam or truth, the metal was regarded as exceeding all others in value, purity and finesse. It is infinite, indestructible and pure.It is because of this, that gold is particularly associated with Akshaya Tritiya throughout India.
• Akshaya Tritiya is the day that falls on Tritiya or the third lunar day from Amavasya vaishakain the month of Vaishaka. On this day, the sun and the moon- the most important planets of the Hindu system-are at their brightest position that this day is considered one of the most sacred and auspicious days in the Hindu calender.
• According to Indian mythology, Treta Yuga began this day ; and the Ganges river descended to he earth from heaven .The term Akshaya means that which never diminishes or that which is inexhaustible. Therefore, Akshaya Tritiya symbolises abundance , good fortune. It is considered the most auspicious day to bring Lakshmi, the goddess of wealth into one's home. Since yellow metal becomes the most favoured purchase on this day.